We’re living in the age of the empowered consumer, where your customers have access to unprecedented levels of information to research and compare products and services. It’s no lie that content is king…but for Fintech businesses it can be the biggest challenge, requiring specialist ongoing support.
As a new or emerging brand with little existing awareness or credibility with your target audience, you have to work harder to deliver content that converts. A single piece of content may need to create trust, educate your audience about your offer and encourage them to re-engage.
You will also need to consistently create new content, to enhance your organic search results, remain relevant and move your audience along the sales funnel.
Getting it right first time is therefore essential.
Every type of content has different demands, from your site’s core content and explainer videos to blog and opt-in content, but they all are based on the same core principles:
Yell has the capability and expertise to deliver every type of content required by a new and emerging business.