Education and awareness content

We’re living in the age of the empowered consumer, where your customers have access to unprecedented levels of information to research and compare products and services.  It’s no lie that content is king…but for Fintech businesses it can be the biggest challenge, requiring specialist ongoing support.

Why focus on content?

As a new or emerging brand with little existing awareness or credibility with your target audience, you have to work harder to deliver content that converts. A single piece of content may need to create trust, educate your audience about your offer and encourage them to re-engage.

You will also need to consistently create new content, to enhance your organic search results, remain relevant and move your audience along the sales funnel.

Getting it right first time is therefore essential.

How we can help

Every type of content has different demands, from your site’s core content and explainer videos to blog and opt-in content, but they all are based on the same core principles:

  • Know your audience – researching your audiences and building personas enables us to create effective content plans.
  • Content created for your audience – talking to your audiences in their language, rather than yours, utilising the most effective form of content, depending on where they are on their journey.
  • Content that meets audience needs – ensuring that your content is adding value to your audience, either by educating them or helping them to achieve an objective, means that you’re building a relationship with them. So when they are ready to buy, you’ll be the first person they think of.

Yell has the capability and expertise to deliver every type of content required by a new and emerging business.

Education and awareness content


Download the  Financial Services user persona template and start focusing your marketing efforts more effectively today.

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