Nigel Roberts - partner & strategic lead
Nigel has over 20 years’ of financial services marketing experience in the UK and Australia. He is our Head of Strategy and Client Services, working closely with our team of Project Managers, Producers, Planners and Campaign Managers to deliver exceptional outcomes through smart strategic solutions. Nigel’s passion for financial services marketing is contagious and has spread throughout our team. His passion for West Ham Utd, British Indie music and comic books (sorry, graphic novels) has yet to have the same impact.
Elizabeth Clark - PARTNER & CREATIVE DIRECTOR
Elly is the creative heart of the business and leads our creative team. Her passion for creating exceptional, beautiful and effective design is only matched by her dedication to applying her ever-increasing knowledge of fin services to improving how firms engage their audiences. Elly brings a wealth of experience, having worked in every conceivable media for both agencies and client side, allowing her to bring a unique perspective to every project. She loves her cat, Everton FC, Drum and Bass and is partial to a bit of Great British Bake-Off, when she has the time!
Helen Harris - General Manager
Helen brings a wealth of experience from some of Australia’s most storied agencies, ensuring that Yell combines the nimbleness and responsiveness that we’re known for, with the ambition and scale of Big Agency thinking. As GM, Helen ensures that Yell remains focused on delivering on time and on budget creative solutions that build better businesses for our clients.
A reformed punk rocker, Helen now balances nurturing her two children with her surprisingly extensive cactus and succulent collection.
Rob Barać - Service Design Lead
With experience that spans every aspect of service design and delivery, Rob’s focus is on delivering outcomes over deliverables, and believes that at the core of every business challenge is a human being. By taking complex business problems and applying his skills in policy, process, platforms and people, he specialises in making hard things simple.
A recent entrant into the Yell Beard Index®️, Rob is a keen vintage motorbike enthusiast, although he seems to spends more time fixing them than riding them.
Alastair Smith - account director
Alastair is our lead gen expert and Account Director working across a number of clients delivering campaign strategy, content and project support. Our resident entrepreneur, Alastair brings this passion for business growth to every client relationship, looking for effective ways to deliver measurable outcomes from every campaign. Alastair is also our resident hipster, hates Jump Around by House of Pain and socks and loves Bondi and Googling everything.
India Bennett - Project Manager
Project Manager India has a super-human ability to keep plates spinning, projects moving and everyone involved upbeat and focused. Her focus on detail, boundless energy and beaming smile helps ensure that Yell delivers great work on time, every time.
A recent arrival to Sydney, India has thrown herself into the Bondi lifestyle with yoga, smoothie-drinking and swooning over French bulldogs filling the majority of her free time.
Siv Ung - UX & Service Designer
Passionate problem-solver Siv uses research and psychology to understand user behaviour, a combination of this and her deep knowledge of service design helps to create exceptional experiences for our clients.
Siv doesn’t just apply her smarts and boundless creativity to the world of UX – she’s also a talented milliner (that’s hat maker, to you and me..), with a raft of well-known clients including Opera Australia. She also has a fondness for zombie movies.
Andrew Sleeth - Marketing Technologist
Andrew is our Search Specialist. With such a high focus on search as part of the lead generation mix, his experience and expertise in delivering results for financial services clients is essential to Yell’s delivery of integrated campaigns for our clients. Andrew uses his encyclopaedic knowledge of analytics, Adwords and the GDN to identify opportunities and build campaigns that deliver on their objectives, actively making improvements to constantly optimise results. Andrew’s our Melbourne representative, loves the version of ‘Footy’ that no-one else understands, supporting Melbourne (which we also don’t understand) and is quite obsessed with cycling, both watching and doing.
Bjoern Halfmann - Digital Designer
Digital creative Bjoern is not just the owner of arguably the most impressive beard in Surry Hills, he’s also a passionate designer with a dedication to creating beautiful, user-orientated solutions which he honed on a client list as diverse as Allianz, Google and Lego.
With a name like Bjørn Halfmann, you may expect Bjørn to have set sail for the shores of Sydney on a viking boat from Sweden, but in fact this hirsute human hails from Hamburg. Our resident zen-master, Bjoern brings a sense of calm to every situation, even when deadlines and go-live dates are looming.
Helena Hill - Content Specialist
Angelo Wellens - Senior Digital Designer
As Senior Digital Designer, Angelo is responsible for bringing our digital creative strategies to life. Although Angelo has a multi-disciplined background, he has a strong focus on digital: using UX principles, flair and a high attention to detail to create design and animations that elevates our work into remarkable, award-winning creative.
Angelo aims to someday be the fourth most famous Belgian in the world, behind Jean-Claude Van Damme, Tin Tin and Hercule Poirot.
Richard Llama - Interactive Designer
A self-proclaimed ‘coding geek’, Richard uses his combination of visual flair and technical skills to create interactive content, video and motion graphics that bring our clients’ stories to life.
Originally hailing from Nepal, Richard enjoys building physical computing experiences in his spare time, as well as reading about code, learning about code, practising code, blogging about code and talking about code. Richard really likes code. And that enthusiasm for his craft is just one of the reasons that he’s such a valued member of the Yell team.