Nigel Roberts - partner & strategic lead
Nigel has over 20 years’ of financial services marketing experience in the UK and Australia. He is our Head of Strategy and Client Services, working closely with our team of Project Managers, Producers, Planners and Campaign Managers to deliver exceptional outcomes through smart strategic solutions. Nigel’s passion for financial services marketing is contagious and has spread throughout our team. His passion for West Ham Utd, British Indie music and comic books (sorry, graphic novels) has yet to have the same impact.
Elizabeth Clark - PARTNER & CREATIVE DIRECTOR
Elly is the creative heart of the business and leads our creative team. Her passion for creating exceptional, beautiful and effective design is only matched by her dedication to applying her ever-increasing knowledge of fin services to improving how firms engage their audiences. Elly brings a wealth of experience, having worked in every conceivable media for both agencies and client side, allowing her to bring a unique perspective to every project. She loves her cat, Everton FC, Drum and Bass and is partial to a bit of Great British Bake-Off, when she has the time!
Alastair Smith - account director
Alastair is our lead gen expert and Account Director working across a number of clients delivering campaign strategy, content and project support. Our resident entrepreneur, Alastair brings this passion for business growth to every client relationship, looking for effective ways to deliver measurable outcomes from every campaign. Alastair is also our resident hipster, hates Jump Around by House of Pain and socks and loves Bondi and Googling everything.
Marine Arbonnier - Digital Project Manager
Marine is a focused and dedicated project manager, looking after our clients with an eye for detail and a passion for perfection. She attacks every project with gusto, learning new systems and deploying throughout the business. Recently she has become Yell’s resident Hubspot expert, making her our content Queen. Marine returned to Yell and Australia from her native France after a brief spell with us last year and brings with her a love of good wine and good food, especially cheese. Lots of cheese.
Amanda Pitcher - Executive Producer
Amanda is Yell’s Executive Producer, a grand title that befits the broad scope of her work for Yell and its clients. Amanda brings years of project management, strategic and technical experience to bear, primarily on our digital projects. She has a dedication to technical excellence and a focus on detail, which is balanced with a creativity that shines through from her smart approach to digital solutions and her prodigious content writing.
Amanda is a passionate ‘Can Too-er’, spending much of her time training, swimming and generally putting herself through hell, all for the great cause of finding a cure for cancer. She also loves to spend time in her garden, trying to control nature with the same efficiency that she controls projects.
Andrew Sleeth - Search Specialist
Andrew is our Search Specialist. With such a high focus on search as part of the lead generation mix, his experience and expertise in delivering results for financial services clients is essential to Yell’s delivery of integrated campaigns for our clients. Andrew uses his encyclopaedic knowledge of analytics, Adwords and the GDN to identify opportunities and build campaigns that deliver on their objectives, actively making improvements to constantly optimise results. Andrew’s our Melbourne representative, loves the version of ‘Footy’ that no-one else understands, supporting Melbourne (which we also don’t understand) and is quite obsessed with cycling, both watching and doing.
Bjoern Halfmann - Senior Digital Designer
Senior Digital Creative Bjoern is not just the owner of arguably the most impressive beard in Surry Hills, he’s also a passionate designer with a dedication to creating beautiful, user-orientated solutions which he honed on a client list as diverse as Allianz, Google and Lego.
With a name like Bjørn Halfmann, you may expect Bjørn to have set sail for the shores of Sydney on a viking boat from Sweden, but in fact this hirsute human hails from Hamburg. Our resident zen-master, Bjoern brings a sense of calm to every situation, even when deadlines and go-live dates are looming.