Yell was required to deliver the iQ Retirement campaign to tight budgets and timelines, working to relatively restrictive global brand standards. Yell were asked to be nimble and adaptive, working to feedback and within the constraints placed on them. Even within those constraints, the Yell team delivered, working collaboratively and effectively to deliver a campaign approach that’s exceeded its objectives, flexible enough to be re-deployed in the future and within the cost constraints of this targeted campaign budget.
