The work

Trilogy Funds is one of Australia’s leading fund managers of property-based investments and financing. It prides itself on being forward thinking, dynamic and trusted for both investing and financing in the property market.

As an established service provider, the Trilogy Funds brand struggled to communicate clearly to multiple audiences it’s value proposition and the 3 parts of the business (Funds Management, Property and Financing). The existing brand was dated and lacked clarity and with no defining strategy, it was a difficult task to energise their clients and internal team.

Trilogy Funds asked Yell to clearly communicate their value proposition, undertake a brand refresh, redesign their assets, signage and collateral to help to engage existing and prospective clients.


The solution

Yell worked closely with Trilogy Funds’ executive team to define and develop a tightly-focused value proposition, which could then be leveraged as a platform to communicate why Trilogy Funds should be chosen over competitors.

From there, Trilogy, with Yell’s assistance, reviewed the existing brand, examining it’s relevance to the new value proposition. This consideration gave Trilogy the confidence to brief Yell to re-fresh and modernise the brand identity and align it with the new strategic work.

Yell created a new, smart logo marque which clearly defines the 3 parts to the business – Funds Management, Property and Financing, along with all styleguide assets (fonts, colours, imagery, iconography).

In addition, Trilogy required branded assets and collateral, including email templates, printed brochure and pds template design, digital campaign design and office signage and branded environmental design.