Launch and growth campaigns

All new businesses face the same issue – it doesn’t matter how good your product is, if your target market is unaware of your product, you will fail. A great brand, product and website, counts for nothing if you no-one engages with your channels.

However, with limited budgets and little or no internal marketing resources, it can be hard for Fintechs to create and deliver sophisticated campaigns that provide ROI.

That’s why Yell has created offers specifically designed to support Fintech firms. As your external marketing team, we give you the capability to deliver digital campaigns that drive results.

Simple, yet effective

As a new business, your focus should be on connecting with your audiences in the most effective way. This means reaching them where they are most likely to engage. It also means that when you spend money on acquiring their engagement, you have the capability to continue the conversation, nurturing them to conversion.

To achieve all of the above, Yell has built campaign packages that deliver extremely effective strategies and tactics that align with fintech budgets:

• Launch – our launch campaigns create awareness of your new offer, with a focus on search and social advertising and engaging educational content, reducing the need for complex creative strategies. With ongoing optimisation, we will focus on reducing your cost per acquisition, delivering increasingly effective activity.
• Accelerated growth – building on your launch activity, we add a layer of creative strategy, with creative executions that demand attention. At the accelerated growth stage, we use existing insights, or develop our own, to rapidly scale growth by focusing resources on the most effective channels for awareness and conversion.

Everything in one place

Yell has the experience and expertise to deliver every aspect of your digital campaigns. And as financial service specialists, we’re ideally placed to support Fintech, Regtech and Insurtech firms.

• Creative – we use audience insights, a deep understanding of your business and the technical knowledge of your industry sector to create strategies that deliver extraordinary outcomes. Our distinctive, inspirational design, connects with your audiences on an emotional and rational level, making the most of your budgets.
• Campaign management – Yell has the in-house capability for managing every digital channel you need to grow. Search, social and digital display channels are all actively managed by our campaign team, allowing us to optimise your creative, based on real-time results. Ultimately, we aim to deliver ever improving results, whilst  reducing your cost per acquisition.
• Content – great campaigns and expertly managed advertising depend on targeted, engaging content to be successful. Whether it’s blog articles, opt-in content, or educational explainer videos, Yell has the expertise to deliver content that converts.