Citrix mobility campaign
- Campaign strategy
- Creative strategy
- Content development
- Communications planning
The work
Yell worked across a number of campaigns and communications pieces for IT giants and mobility solution providers Citrix, alongside B2B agency McCorkell and Associates.
Our briefs included creating campaign strategies for leveraging a series of video content pieces that featured their Chief Demo Officer Brand Peterson. Brad, in his own unique style, explains how Citrix’s remote desktop and Bring Your Own Device solutions can transform a business and give workers the ability to work wherever they want.
We were also asked to recommend and develop an engaging and shareable tool to communicate their mobility offer to key audiences.
The solution
We quickly saw that creating an animated infographic was the ideal way to meet the mobility offer. This allowed us to communicate multiple messages and statistics, as part of an overall story in a fun and interesting way.
For the work with Brad, we created an integrated campaign strategy that could run across a number of channels, including a microsite and an eDM campaign.
We developed to overall campaign concept ‘Change the way you work’, which we extended across each audience segments, addressing a different aspect of Citrix’s service offer. In addition to the campaign strategy, we designed the campaign visuals and copy platform that ran across the site and EDM campaign.
