ASX DIGITAL CHANNELS
- UX design
- Conceptual digital design
- Content creation
- Digital style guides
The ASX has some of the most accessed digital channels in Australia, attracting 25m page impressions and 1.3m unique visitors a month.
For ASX.com.au, we operated within the limits of an existing CMS and constrained page layouts; however, we were still able to transform the existing site through a refresh of over 30 page templates.
We brought the site to life by utilising secondary palette colours and leveraging improved UX practices. Our work improved the user experience and processes for the internal development team (we captured everything in an easy-to-use style guide and created multiple templates for the team to roll out).
The ASX Sharemarket Game is a hugely popular interactive trading game, which gives the public a virtual $50,000 to invest across 150 real companies. With an audience of school kids and retail investors, we were able to be a bit more creative, with distinct visual approaches for the public and schools sites across both desktop and mobile versions.