Integrated content campaigns

Great content can be used to attract organic visitors to your website, as the cornerstone of a demand generation campaign, or to shape perceptions of your brand and build trust.

Many financial services organisations struggle with producing engaging, effective content. Constrained by compliance and focused on product, they rely on tried-and-tested tactics and fall back to traditional, copy-heavy white-papers.

Our deep experience of working across the financial services industry gives us the ability to to create engaging content that starts a conversation with your customers, meeting their needs at every point in their user journey.

Whether it’s for a B2C or B2B audience, Yell has the creativity and experience to craft the right content to deliver the right message at the right time.

The right content at the right time

Developing a robust content strategy is key to ensuring that you are providing the content your customers need at each stage of their decision-making journey.

By taking steps to understand your customers and their motivators, we can create the right content, delivered through the right medium, at the right time to help them make the right choice.

Our in-house campaign management team then take your content and amplify your investment, whether it’s through paid, owned or earned channels, delivering measurable results.

Integrated content options

Video content

Our bespoke explainer videos use custom animation to tell your stories simply and beautifully.

We focus on turning complex explanations into simple stories through concise messaging and engaging visuals; communicating your benefits and driving your audience to find out more.



Financial services infographics are an incredibly effective way of translating large amounts of data into easy-to-understand visuals, giving your audience an instant understanding of your message.

You can check out the infographic we created for our client XTB.


Opt-in content

For thought-leadership content, or to deliver a ‘how to’ explanation, eBooks have replaced whitepapers as the medium of choice.

Incorporating eye-catching visuals and a more conversational tone, eBooks are the perfect tool for financial services lead generation.

We use them to engage our clients’ audience in the research phase of their journey, delivering huge value and ensuring that you cement your position as the go-to source of trusted information.


Download the  Financial Services user persona template and start focusing your marketing efforts more effectively today.

What We Do

Interaction Experience (iX) strategy

Financial services customer interactions

Exceptional experiences by meeting rational and emotional needs.

What We Do

Targeted acquisition campaigns

Financial services customer interactions

Rapid deployment of effective campaigns by FS specialists.

What We Do

Digital channels that deliver

Financial services customer interactions

Beautiful customer-focused experiences that tell your story