• Brand strategy
  • Brand identity
  • Digital channel development
  • Digital design
  • Content creation
The work

After launching the mFund Settlement Service for the ASX, Yell saw an opportunity for leveraging this innovative new investment service for investors. mFund delivers a simple investment processes, access to unlisted managed funds from some of Australia’s leading fund managers and the opportunity to better diversify investor portfolios.

Yell’s role in the launch gave it unique insights and understanding of mFund and its partners and this gave us the platform to develop MFUND INVESTOR, the new destination site for connecting with mFund.

The solution

Building on the launch and our relationships with brokers and fund managers, we developed the concept of MFUND INVESTOR. From brand and business strategy, to the launch of the beta site, we’ve progressed the concept, working with mFund member partners along the way.

We created an explainer video and launched the beta site, as part of the continuing engagement strategy that led to our nomination for an Anthill Innovation SMART 100 Award. The next iteration of the site is due soon, with increased functionality and fund information, so keep your eyes our for the next step on the journey of MFUND INVESTOR!