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State of Financial Marketing 2019
![image description](https://yellcreative.com/wp-content/uploads/2017/08/0863_quote_image_nigel_portrait.jpg)
Major institutions are meeting customers’ rational needs, but failing to connect on an emotional level. We see this is a huge opportunity for disruption from smaller, more customer-centric challengers.Nigel Roberts Founding Partner - Yell Creative