Download the survey and find out:

  • Why you’re expected to meet the demands
    of an ‘always there’ audience.
  • The number one reason that customers don't trust the financial service industry.
  • Whether consumer empowerment should be seen as a threat or an opportunity.

State of Financial Marketing 2017

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What’s clear from the responses is that we as marketers need to work harder to better understand our customers, their opinions of the industry and their motivations. Only then can we create the communications and the campaigns needed to drive engagement and build trust. Nigel Roberts Founding Partner - Yell Creative

Download the State of Financial Marketing 2017 to learn about the challenges and opportunities facing Australian Financial Services marketers

Get the results