Creating a new brand is one of the most exciting parts of building a new business. A distinctive, dynamic brand that connects with your audiences gives Fintech firms a competitive advantage.
Yell specialises in creating brands that connect with your customers. We have a track record for successfully building Fintech brands that have enabled rapid growth.
By focussing on product and technology, rather than brand, many emerging Fintechs are doing themselves a disservice that can affect early adoption and growth.
Investing in creating a brand that appeals to your target audience can be the difference
innovators and early adopters to gain traction – by their nature, these audience groups are discerning in their connections with brands.
Understanding their needs and building the foundations upon which you can create an effective brand will give you a commercial advantage.
Creating effective brands is exceptionally challenging, especially for financial services companies. In an industry that’s conservative and dominated by traditional styles and symbols, it can be hard to stand apart with a unique brand identity. Yell Creative’s team are specialists at overcoming these challenges.
Our expertise comes from a combination of inspirational creative, industry insights and a proven, effective process. We find your strengths and differentiators and deliver brands that connect with financial services audiences.
Key to the brand development process is close collaboration, where we work together to develop an identity which will cut through the clutter, communicate your values and position your business in the minds of your customers.