How to scale your start-up to mainstream success

When a start-up launches, getting initial traction can be relatively easy. Early adopters are excited to try an alternative to existing providers.

But scaling beyond these early adopters is much more difficult. Mass-market consumers have very different expectations and many start-ups struggle to meet them. Growth stifles and they fail.

Read the Yell guide to the Diffusion of Innovation to find out how to use early adopters to achieve product-market fit and then springboard to mass-market adoption and success.

In this guide, you'll learn

The five stages of consumer adoption and what your organisation needs to do to engage with the valuable majority.
How Early Adopters can help you rapidly achieve product-market fit
How to ‘cross the chasm’ between Early Adopters and the mass-market to achieve mainstream success.

Crossing the Chasm

There is something fundamentally different between a sale to an early adopter and a sale to the early majority. Geoffrey A. Moore

Download the guide and learn how your start-up can scale to mainstream success.