Alastair Smith

As a high proportion of the Yell Creative team hail from the Northern Hemisphere (we currently have representatives from the UK, the USA and France), our Yuletide thoughts remain tinged with nostalgia for white Christmases and chestnuts roasted on the open fire, in addition to the beach cricket and prawns grilled on the open barbie which we are now lucky enough to enjoy.

One tradition that transcends the hemispheres though is the feel-good Christmas ad, and here we present four of our favourites.

Put some headphones in, pour yourself a glass of eggnog, kick back and enjoy 10 minutes of Christmas themed warm and fuzziness to get you in the mood for the festive season.

John Lewis

UK department John Lewis store began the recent trend for blockbuster Christmas ads, which have become as big a part of the advertising scene in the UK as the Superbowl ads are in the US.

While previous year’s ads have pulled on the heart-strings, John Lewis went for smiles in 2016 with a light-hearted ad featuring Buster the dog and wildlife leaping around on a trampoline.

Proving that they are up-to-date with current marketing trends, John Lewis extended the campaign with a VR experience and Snapchat sponsored lens. However, John Lewis also scored some major minus points for showing children that it is their parents, and not Santa himself, who puts together the pressies. Oops.

Myer

Proving that Australia is definitely not to be outdone by the old country, Myer collaborated with Aardman Animations, the studio behind Wallace & Gromit, Chicken Run and other works of genius to produce a heartwarming and hilarious ad to cement Myer as Australia’s destination for Christmas.

Aldi

Aldi’s run of tongue in cheek ads continue as they show a bunch of northern hemisphere interlopers that the ‘Perfect Aussie Christmas’ is actually pretty great, thank you very much.

Coca Cola

We’ll end with perhaps the most iconic Christmas ad of all – Coca Cola’s “Holidays are coming” from 1995.

A very Merry Christmas to you and your kin, from all at Yell Creative. See you in 2017!

 

Fintech growth and the diffusion of innovation

Alastair Smith

If you’re a founder or a marketer at a start-up, it’s likely that…

If you’re a marketer without an iX strategy, you’re already behind

Nigel Roberts

The digitisation of information consumption means we are all now in…

When customers fall through the CX strategy net

Amanda Pitcher

Unless you’ve been living under a rock or ignoring all forms of…